Our Adidas - Part I

 "We make a good team my Adidas and me. We get around together, rhyme forever and we won't be mad when worn in bad weather.” 

- taken from "My Adidas" by Run D.M.C

Soon to be up for sale, here is one of our iconic jackets, a social statement of the late 80s, this vintage red leather Adidas trefoil jacket prompts memories of music and culture at that time. Endorsed greatly by the hip hop artists Run DMC in the 80s, this half part of a tracksuit is highly sought after. 

 

Much influenced by their own personal style, their outfits of fedoras, leather jackets and unlaced Adidas shoes had an ulterior motive. They wanted detach the social stigma attached to certain styles and brands such as Adidas. “My Adidas only bring good news and they are not used as felon shoes”: quoted by DMC.

With their dedication to the brand recognised by Adidas themselves, the group formed a long-term relationship and $1.6 million endorsement deal with the sportswear brand.

Following the devastating murder of one of the group members, Jam-Master Jay, in 2002, devoted fans lay Adidas sneakers outside the studio where he died. This demonstrates the important relationship between the brand and the group and just shows what this jacket connotes to many fans.

This video is of DMC himself giving a more in depth explanation of the relationship between the group and Adidas: